ShareBuilder Acquired by ING Direct

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Last updated on July 23, 2019 Comments: 33

Nov, 2017

I received this email last night, and it was news to me. I’ve had no problems dealing with ING Direct, nor have I had any problems dealing with ShareBuilder. I have accounts with both companies. For a while, ShareBuilder was offering significant bonuses to those who opened accounts, and ING Direct has always had their referral fees. Both companies offered these ways to make some money for a time.

Many customers have had problems with ShareBuilder closing their accounts for receiving too many bonuses, and ING Direct has been through a spate of bad public relations during this past year as it closed many individuals’ accounts or removed access to overdraft protection without warning. Also, ING Direct is no longer the king of high-yield savings accounts, and hasn’t been for several years.

Even still, they are both solid companies, but I never expected them to join forces. Here is the full email.

ShareBuilder has some important news. As of November 15, ShareBuilder has been acquired by ING DIRECT, the nation’s largest direct bank with over 5.5 million customers and $75 billion in U.S. assets (part of Netherlands-based ING, NYSE: ING). ING DIRECT shares our vision of helping Americans increase their savings.

Rest assured there have been no changes made to your iplanlife ShareBuilder account. All of the easy account maintenance, trading tools and customer service functions you are accustomed to will remain the same. The only change you will find is an eventual logo and color change as ShareBuilder begins to adopt ING DIRECT’s signature Orange color. You can also continue to use the same account number, login and password, and can access your account anytime through the co-branded ShareBuilder website.

We look forward to sharing more information with you over the coming months. If you have any questions, we invite you to contact us at 800-365-6605.

Best regards,

Dan Greenshields
ShareBuilder Securities Corporation

Article comments

Teresa E. Sage says:

Where is my sharebuilder account?

A Hines says:

I was with ShareBuilder since 2002 and received email that SB was changing to ETrade, I was able to sign in with my same ID, I’ve called the number on their site before & spoke with someone when I had questions on trading, buying or transferring my cash. I recently retired I called ETrade and got great assistance with liquidating my portfolio and was done in less than a couple of days. If you don’t remember your ID the personal info that you used when you opened the account will help…

Kevin lasalle says:

Wheres my account

Terrance Turner says:

I had a Investment account a few years ago. How can I get back into it?

Elisa Sanchez says:

I have a ShareBuilder Account but stop putting money in. Could you please tell me if my account is still active so I could start putting money again THANK YOU.

Gyndlynn Magee says:

I gave my grandsons gift cards from sharebuilders in 2011, today I learned that I had to contact E-trade only to be told the cards were no good.

Sharon Williams says:

Yes I had an account with Sharebuilder since 2007 and can not find my info or my money. On hold now with etrade now.

maria cabrales says:

I was with ShareBuilder and how do i get my money. Help please, I need my account information

RM says:

Your account should now be with ETrade. Contact ETrade or if you remember your login and password, they should still be the same on

Clint Moore says:

I’m also in the same boat I have investments with ShareBuilder. However, I can not fine away to get my money, or directions that leads me to my money.

Erich Mack says:

I think it might be time to open litigation against ING>CapitalOne>E*TRADE at this point. Look so like laundering to me. Our accounts were changing hands many times and if you didn’t happen to re-register your account each time then your records got “lost”. But your funds didn’t they are sitting on the assets. Anyone know of a current action against them that we can join?

Lucy Walker says:

Can not find my Sharebuilder account. I have searched everywhere. I have tried ING and Capital One with no results. HELP

Mike says:

I’m looking for my Roth account as well has anyone gained access? It’s been years and sort of forgot about the account anything would help

Mindy Schmidt says:

Looking for info as to how to access my sharebuilder account that I’ve had for years. Any help would be appreciated.

Christopher says:

Has Anyone been successful in acquiring their Sharebuilder Account information? If so, what was the process to re-gain access to your account and did you notice any changes to your account balances? Thank you in advance.

nancy says:

i would like info also. everything is a dead end.

Miles Ranger says:

I’m looking to transfer money out of my old sharebuilder account – please let me know where my money went and how I can log in.

RY says:

Where is my Sharbuilder Roth account? I tried ING-Direct, I tried E*Trade, I tried CapitalOne Investing —- NONE WORKS. I was on hold for more than 3 hours trying to get to speak with the customer services in all three sites. How do I get accessed to my account? How can get my money back? Is this a scam from Sharebuilder to ING-Direct, to CapitalOne Investing?

Veronica K Perry says:

Where did the capitalone Investing go?

Lana says:

Capital one investing was bought out by E*TRADE

KT says:

So Dan Greenshields, where’s my money?! Please provide website and info so I can access what little money I have left and you own as what you just stated and your “sharing” isn’t working.

Kristen T says:


Kristen T says:

Where’s my money from my Sharbuilder’s account?

quoc huynh says:

I had a share builder account. Had money in it. how can I get my account back?

Brad says:

I had a share builder account that disappeared. Had some money in it. Not a lot. Tried ING and Etrade to see if it was some how transferred there. No easy way to find this out.

Tom says:

To everyone out there, I’m putting some feelers out there to see if there’s anyone interested in making a pretty substantial amount of cash in a short amount of time. Only thing this requires is that you have an active bank account or credit card . No cash is required up front to start. Which means your account can be on a zero balance and that’s completely fine. Text +1(314) 856 1730, lets talk about the next deal

Anonymous says:

I am a novice with the computer and know dip shit about dealing in the stock market. However, I m a pretty damn good typist for a 72 year old. But not all that great on patience.

Anonymous says:

Just signed up with Share Builder Co and before I could get last bit of info the computer signed me off that program. What email do I use to transfer funds and purchase stock? I want to buy a 2500 dollar block of Bank of America. What now?

Anonymous says:

I have ING direct accounts – 2 years strong, their savings, checking, IRA, and now sharebuilder, and i have had no problems. Still have my checking account (thank goodness!) and no nasty letters.

Sharebuilder is nice for setting up automatic investments to build stock/eft balences over time (Hello Dollar Cost Averaging Berkshire Hathaway B-Shares!). Good to get yourself started if you are new to investing or don’t want to work for the knowledge but also don’t want to pay for advice. This is not an account for active traders though, better off with scottrade for that.

No word on when my sharebuilder account will show up on ING Direct’s Website though, but any improvements to the investment page (where my IRA is) will be greatly appreciated!

Anonymous says:

I’m a Sharebuilder account holder & have been for quite a while. I, like Chariot, had a savings account with ING and it’s closed (due to ING’s practices).

I’m seeing me having to do the same with my Sharebuilder account as Chariot had to do with the Netbank account. I agree with the bad karma and PR for ING. Also have nothing good to for them.

They’re po’ing too many people. After reading a story about them snubbing those with over $100K, it made me think ING has much too much to lose if it don’t change it’s practices.

The story is found at, titled Where Money Doesn’t Talk Matthew Swibel, 05.24.04

Per the story, ING is more interested in keeping expenses down than treating its customers right. I can understand the logic of keeping expenses down. There’s also a cost at keeping them down to less than half of what the rest of the banks do
Tho story only listed what Bank of America paid. Still …. making money at the expense of everything else is not the way to go. Kuhlmann may scoff those who he considered need too much hand holding and banishes a former account holder for making daily balance inquiries by phone (hey! it’s the account holders $$ …. their perogative; not ing’s), there will come a time when Kuhlmann & ING will need and want that hand-holding & won’t find it.

Won’t find any sympathy here that’s for sure. Not likely to due to the many, many issues with other customers.

Anonymous says:

I was an account holder at NetBank and it was also taken over by ING. Since I previously had a savings account with ING and closed it in 2006, they would not honor the transfer of my NetBank account over to ING. Said they didn’t want my business. I had to transfer all my funds over to another bank before ING stopped servicing the NETBANK accounts. Bad karma!! Bad PR for ING. I have nothing good to report from them.

Anonymous says:

Will ING keep the sharebuilder name? Sharebuilder must have been doing some things right if a monster like ING bought them and their must be some things ING would like to improve upon as well.

I am one of the few that do not have an ING savings account, but I have some 457 money with them and have helped folks open up ING savings accounts and with their rates and ease of use, this is a good thing!

Anonymous says:

Yeah, I got this email as well. Very exciting news. I’m an ING Direct customer and interesting in ShareBuilder.